Jade Blogs: Our Title: Missing Eva

"Missing Eva" may seem like a simple title, but I love it because it is a double entendre. A double entendre is a word or phrase that is open to two interpretations. On one hand, it suggests that Eva is literally missing, and the film will explore life for Sofia, Eva's best friend, after her disappearance. On the other hand, it can also imply that Sofia is missing Eva, emotionally and mentally, as the story unfolds.

A24 is a well-know production company that usually uses short, simple titles for their films. This has become a recognizable feature of their brand. These titles are often concise, yet they still manage to convey a strong sense of the movie's core theme. However, their titles don't give too much information away, which leaves room for curiosity from the audience. A well chosen title can set the tone for the rest of the film. Whether it's about capturing a certain feeling, character, or theme the key to this approach is finding the balance between clarity and mystery. You want the title to spark interest without giving too much away. My group took inspiration from how A24 uses titles for our film. "Missing Eva" aligns with A24's strategy of creating intrigue and mystery through a short, impactful title.

Examples of A24 films with short, simple, and impactful titles: